Football Success

4 March 2016

ACE Academy made it a hat trick of wins in the Premier League Enterprise Challenge 2015/16 as they were voted the team to represent West Bromwich Albion in the area finals of the annual challenge.


The school beat off competition from the likes of Sandwell Academy, Shireland Collegiate Academy, St Michael’s and Bristnall Hall Academy to win the club final for the third straight

The Premier League Enterprise Challenge is an annual event where Premier League and Football League Club Community Organisations delivering Premier League Enterprise initiatives, schools, community groups and young people take part in an exciting national competition. The Challenge builds on existing enterprise education programmes delivered by the Foundation all year round. This year schools were tasked to devise a strategy that encourages attending fans to spend more time at the stadium on match days, including commercial opportunities that this could generate.

All participants were invited for a day at The Hawthorns and took part in a stadium tour to kick the day off, then the hard work began! The groups were given 60 minutes to put the finishing touches to the presentations before talking a group of judges through their ideas. The judging panel consisted of three Foundation and Club members of staff including Foundation Director Rob Lake, Head of Partnerships George Harborne and Conference and Events Sales Manager Helaena Aston. 

WBA FC Sales and Marketing Director Adrian Wright opened proceedings on the day before each group took to the stage for their presentations. There were a wide range of ideas including a Fan App, a Barclays Band, and ticket drones. After much deliberation, it was decided that ACE Academy would represent the club

WBA were so impressed with the efforts and ideas of the pupils, they invited them to the West Bromwich Albion v Chrystal Palace match to meet and have a Q&A session with one of the clubs sponsors James Verrier – here is a video clip of the day